The European market for walk-behind lawn mowers is expected to reach over $4 billion by 2027. About 9 million units of walk-behind lawn mowers will be sold in the next 5 years


Arizton Advisory and Intelligence

Some of the popular marketing trends that will fuel the demand for walk-behind lawn mowers during the forecast period include increasing use of green spaces and green roofs and growing demand for alternative fuel sources.

Chicago, Aug. 26, 2022 (GLOBE NEWSWIRE) — According to the latest research report from Arizton, the European walk-behind lawn mower market is expected to grow at a CAGR of around 7% during the period 2022-2027. The cost of walk-behind lawn mowers in Europe is one of the major growth drivers of the market. These lawnmowers are comparatively less expensive than ride-on and robotic lawnmowers due to the use of low-end technology and less engine power. The majority of the European population belongs to the middle income group with low purchasing power. Hence, the demand for low cost mowers is high in this market. The penetration of walk-behind lawn mowers is expected to increase in various European countries with a large middle-income group, which will propel the growth of the market over the forecast period.

The introduction of several advanced lawn mowers with fuel-efficient technology and alternative fuels has reduced fuel consumption, fuel spills and fuel theft, which has helped to promote grass-cutting mowing practices. durable grass. Several organizations are lobbying European governments to ban petrol-powered outdoor gardening equipment, even though many plan to phase out petrol and diesel vehicles by 2030. To reduce the use of gasoline-powered lawnmowers and associated carbon emissions, the European walk-on lawnmower market is expected to rely on the alternative fuel options available.

Scope of the Europe Lawn Mower Market Report

Report attributes

Details

MARKET SIZE (2027)

$4.32 billion

MARKET SIZE (2022)

$2.97 billion

CAGR (2021-2027)

About 7%

MARKET SIZE – VOLUME (2027)

Over 9 million units

YEAR OF REFERENCE

2021

FORECAST YEAR

2022-2027

MARKET SEGMENTS

Product, Fuel Type, End User, Drive Type, Start Type, Blade Type, Distribution Channel

THE GREATEST SHARE

UK

COUNTRIES COVERED

United Kingdom, Germany, France, Italy, Spain, Sweden and the Netherlands

KEY SUPPLIERS

Deere & Company, Honda, Husqvarna Group, Kubota Corporation, MTD Products, Robert Bosch, STIGA Group and The Toro Company

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Increase in home ownership and home improvement projects

In Europe, most adults engage in creative and useful leisure activities. Some consumers also invest in home renovation and maintenance activities, depending on their interests. Home improvement and renovation are key factors in the expansion of lawn areas in various households. The European residential sector is experiencing more and more renovation and repair activities, as these are considered to be profitable. Thus, home improvement projects are gaining momentum in various European countries, which is expected to expand the presence of lawn areas in the coming years.

Additionally, the increase in home ownership has contributed to the expansion of green spaces in the residential sector, which is expected to propel the demand for walk-behind lawn mowers. On the other hand, in Eastern and Central Europe, the market experienced sluggish demand in the residential segment due to the low popularity of garden and lawn beautification among households.

Impact of Development of lithium-ion batteries

Customers are increasingly demanding technologies that take less time to charge and last longer on a single charge. With sustainable practices embedded in landscapes across Europe, significant innovations in battery technology are set to flourish more than ever. Hence, the demand for lithium ion batteries is increasing significantly from lawn mower vendors and customers in the market.

In addition, li-ion battery prices have declined by around 97% since 1991 and are expected to decline further, supporting the demand for battery powered lawn mowers in the market. In the future, the use of battery systems and battery technology will be a major factor influencing purchasing behavior. The long battery life has forced vendors to expand their product line with Li-ion batteries. With the market restriction of NiCd cells and the low penetration of NiMH cells, the growth of Li-ion battery technology is more likely to impact the growth and adoption of walk-behind lawn mowers.

key ideas

  • In 2021, Switzerland (in the city of Basel) has a green roof surface of more than 245,000 m². and 1 million m², respectively. Additionally, in 2019, Germany added more than 7,217,000 m². green roofs and has seen promising growth in green buildings. Therefore, the factors mentioned above provide a significant growth opportunity for the walk-behind lawn mower vendors.

  • The residential sector is expected to grow at a CAGR of 5.74% by volume from 2021 to 2027 and dominate the European walk-behind lawn mower market. In 2022, investment in the construction of new housing should increase in Spain (+5.4%), France (+15.0%) and Italy (+10.2%); thus, it is the primary growth driver for the residential walk-behind lawn mower market.

  • The number of hotel construction projects has seen a 4-6% year-on-year growth in 2021. Therefore, such an expansion offers substantial growth opportunities for walk-behind lawn mowers on the European market.

  • The United Kingdom, which has more than 2,200 golf courses, is among the largest golf courses in Europe. Therefore, many golf courses are expected to meet the demand for walk-behind lawn mowers.

  • In November 2020, the German government proposed a detailed plan to focus on clean energy, reducing emissions and protecting the environment. Hence, this should provide a substantial growth opportunity for European walk-behind lawn mower manufacturers.

  • In contributing to the economy in Europe, tourism plays an essential role. Investments to beautify and enhance parks and gardens in public, residential and commercial areas are expected to increase over the next four years. This trend is expected to positively affect the European walk-behind lawn mower market.

Main suppliers

  • Deere & Company

  • Honda

  • Husqvarna Group

  • Kubota Company

  • BAT products

  • Robert Bosch

  • STIGA Group

  • The Toro Company

Other Important Suppliers

Market segmentation

Product

end users

Fuel type

  • Manual

  • Gasoline

  • Propane fueled

  • Wired electric

  • Electric Cordless

blade type

  • cylinder blades

  • Deck/standard blades

  • Mulching blades

  • Lifting blades

Reader type

  • Manual drive

  • AWD (all-wheel drive)

  • FWD (front wheel drive)

  • RWD (rear wheel drive)

Start type

Distribution channel

Region

  • Europe

    • UK

    • Germany

    • France

    • Italy

    • Spain

    • Sweden

    • Netherlands

Explore our garden tools market profile to learn more about the industry.

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