JW Player and Magnite Enter Strategic Partnership to Support Monetization of Premium Video Inventory for Publishers and Broadcasters

Press Release 3 min read | Jun 1, 2023 | Francesco Montesanto


Magnite will power JW Player’s new video advertising solution

New York, NY, June 1, 2023 – JW Player (JWP), the leading SaaS video platform for broadcasters, publishers, and other video-driven companies, and Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, have entered a strategic partnership to support improved monetization of premium video inventory for JWP’s publisher and broadcaster customers. JWP will leverage the SpringServe ad server to power its new video advertising solution.

Integrating with Magnite and SpringServe will allow JWP to provide more revenue generating opportunities for its customers and enable JWP to pass its proprietary video ad targeting data to allow advertisers to target their video campaigns against contextually relevant content, while also guaranteeing viewability and VCR performance. Magnite’s technological capabilities will help JWP customers increase their revenue by improving ad delivery and fill rates, while SpringServe’s advanced ad serving functionality will support JWP’s SSAI and CSAI solutions, providing greater transparency into available ad supply and helping optimize revenue.

“Our relationship with Magnite provides our publishing and broadcasting customers a way to optimize video revenue,” said Michael Schwalb, General Manager of Data & Advertising of JWP. “Helping our customers make more money is JW Player’s mission, and I feel confident Magnite and SpringServe’s expertise and technological capabilities will allow us to build upon this.”

“We’re excited to be working with JW Player to bring more streamlined monetization paths to their customer base,” said Mike Laband, Senior Vice President of Programmatic Platforms at Magnite. “With our suite of programmatic capabilities powering this new integration, publishers will enjoy greater access to video investment opportunities.”


About JWP

With over 40,000 broadcasters, publishers, and other video-driven brands, JWP has built the video platform of choice for companies whose business relies on video. JWP provides these companies with an easy way to accelerate and scale their video strategy and is the only video platform a company will ever need to stream video, engage audiences on any screen, and monetize content.

Founded in 2004, today, JWP is one of the fastest growing SaaS companies in the world with a vision to power video-driven businesses so they thrive in the digital video economy. JWP customers generate 8 billion video impressions/month and 5 billion minutes of video watched/month. JWP is headquartered in New York with offices in London, Eindhoven, Singapore, and Skopje.

About Magnite

We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats, including CTV, online video, display, and audio. The world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile-high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.

About SpringServe

SpringServe, now part of Magnite, is the leading independent ad-serving platform, purpose-built for OTT, CTV, and video advertising. Its software offers a full stack of ad serving, optimization, and automation solutions that make video ad serving smarter across devices. Trusted by leading publishers & advanced TV distributors, its platform delivers control, transparency, and analytics to help increase ad performance and revenue from media sales. For more information, visit http://www.springserve.com.