Growing interest in value-added electric and robotic mowers drives lawn mower sales

CLEVELAND, February 16, 2021 /PRNewswire/ — Among the main lawn and garden electrical equipment types, lawnmowers have seen the biggest increase in sales during the COVID-19 pandemic, according to new analysis from Freedonia Group:

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  • Driven by increased DIY activity among quarantined consumers, sales of lawn mowers jumped 7% in 2020, even as commercial end users have reduced their capital investments.

  • In 2021 and beyond, the longer-term transition to hiring professionals for yard maintenance (i.e. DIFM or do-it-yourself landscaping) is expected to resume as lifestyles are reverting to pre-pandemic patterns and people have less time to perform these tasks themselves.

Although growth will slow as the pandemic recedes, long-term lawn mower sales will continue to be supported by growing interest in fashionable, high-value robotic mowers and electric lawn mowers – especially the battery types – as well as through continuous product development. these products more attractive to consumers and commercial end users.

U.S. Lawn Mower Demand Will Grow 4.1% Per Year Through 2024

Battery-powered mowers are expected to see greater market penetration in the future – with walk-behind mowers seeing particularly strong gains – due to their increased availability and growing consumer awareness of their performance and benefits. Battery powered lawn mowers are now able to meet many of the performance features available in ICE powered lawn mowers.

Although battery-powered riding mowers have yet to make major strides in the market, product developments such as improved run time and overall power will contribute to the gains. The continued development of the market for robotic lawnmowers, which are all powered by batteries, is also expected to boost earnings.

Robotic lawnmowers set to see double-digit growth on forecast

Although still in the early stages of adoption in the United States, robotic lawn mowers are expected to see robust growth for the foreseeable future. As with battery-powered walk-behind mowers, increased availability and knowledge of their function will benefit sales. Additionally, market penetration will be aided by improved mowing capabilities and boundary wire-free navigation, an important feature for homes in the United States, which often feature large yards.

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Lawn mowers is now available from the Freedonia Group. This study examines the US lawn mower market and includes consumer equipment only. Commercial lawn mowers are excluded from the scope of this study, as are non-motorized lawn mowers.

Historical data for 2009, 2014 and 2019 and forecasts for 2024 and 2029 for manufacturers’ shipments, demand, imports and exports are provided in current dollars (which are not adjusted for inflation). The demand is also provided in unit terms. The main energy sources and markets are also analyzed.

About Freedonia Group – The Freedonia Group, a division of, is a leading international industrial research company publishing over 100 studies per year. Since 1985, we have provided research to clients ranging in size from global conglomerates to single-person consulting firms. More than 90% of Fortune 500 industrial companies use Freedonia Group research to help with their strategic planning. Each study includes product and market analysis and forecasts, in-depth discussions of important industry trends, and market share information. Studies can be purchased at and are also available at and

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Corinne Gangloff
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SOURCE The Freedonia Group

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