Commercial lawn mowers in Europe will hit $2.7 billion by


Chicago, June 22, 2022 (GLOBE NEWSWIRE) — According to Arizton’s latest research report, the European commercial lawn mower market is expected to grow at a CAGR of 6.38%. Several lawn mower companies use referral services to get more buyers. Customers who come across a current customer’s brand may also have a sense of trust and faith in the quality of the business which results in word of mouth advertisements. Referral programs even reward existing customers for attracting new customers, which also helps in customer retention. For example, Husqvarna has a Crown Club loyalty program where they give $100 each to recommend a robotic lawnmower to a friend and buy it. Additionally, manufacturers offer deep discounts, promotions, unique services, and zero percent financing options to improve brand consideration and boost sales.

Scope of the Europe Commercial Lawn Mower Market Report

Report attributes Details
MARKET SIZE (2027) $2.7 billion
MARKET SIZE (2021) $1.9 billion
MARKET SIZE (VOLUME) 1.8 million units
CAGR (REVENUES) 6.38% (2022-2027)
YEAR OF REFERENCE 2021
FORECAST YEAR 2022-2027
MARKET SEGMENTS Product, Fuel Type, End User, Drive Type, Starter Type, Blade Type, Distribution Channel and Region
GEOGRAPHICAL ANALYSIS Europe
COUNTRIES COVERED United Kingdom, Germany, France, Italy, Spain, Sweden, Netherlands, Belgium, Poland, Switzerland, Finland and Austria
KEY SUPPLIERS Deere & Company, Honda Motor Company, Husqvarna Group, KUBOTA Corporation, MTD Products, Robert Bosch, STIGA Group and The Toro Company

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Highlights

  • Cities in Northern and Western Europe have more green spaces than those in Southern and Eastern Europe. Therefore, the demand for lawn mowers is expected to be higher in countries located in Northern and Western Europe.
  • Energy conservation and efficiency remain the main focus areas for the European government to support smart city initiatives. Hence, such efforts are expected to provide substantial growth potential for the robotic lawn mowers in the market.
  • Riding lawn mowers hold the highest revenue share in the market; however, robotic lawn mowers are expected to witness the highest growth rate with a CAGR of 9.60% during the period 2022-2027, owing to the increasing demand for practical and technology-driven products in the market .
  • Growing demand for landscaping services in golf courses, sports fields and public parks is fueling the development of commercial lawn mower industry in Europe. The landscaping industry is growing owing to the increase in commercial construction activities and growing demand for backyard beautification, contributing to the growth of the commercial lawn mower market in Europe .
  • Cordless Electric Lawn Mowers to witness one of the fastest growth rates over the forecast period.
  • Several key players such as Husqvarna, MTD Products, Stiga and others are dominating the market. Many vendors invest considerable resources in R&D initiatives to constantly improve their offerings and introduce new solutions to the market.

Impact of the COVID-19 pandemic

The European professional lawn mower market suffered a slump during the recent COVID-19 crisis as most economic activities were halted in 2020, especially in the first and second quarters. Most major revenue-generating end-users were affected, resulting in lower sales. Strict government policies and local and national government regulations have restricted the movement of supplies, activities in production facilities, and the logistics of finished goods from manufacturers to consumers.

However, in 2020, due to COVID-19, international tourist arrivals dropped by 70-75% nationwide, but the same trend is expected to increase over the forecast period. Several international chains are expanding their presence across the country which is expected to increase lawns and green coverage, thus driving the growth in demand for commercial lawn mowers in the market.

Market segmentation
Product

  • Carrier
  • walk-behind
  • Robotics

Fuel type

  • Gasoline
  • Electric Cordless
  • Wired electric
  • Propane fueled

Final user

  • Professional landscaping services
  • Golf courses and other sports arenas
  • Government and others

Reader type

Start type

  • Start key
  • Push Start
  • Beginning of recoil

blade type

  • Standard blades
  • Mulching blades
  • Lifting blades
  • cylinder blades

Distribution channel

Region

  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Sweden
    • Netherlands
    • Belgium
    • Poland
    • Swiss
    • Finland
    • Austria

Competitive Perspectives

European market leaders in professional lawn mowers are currently emphasizing the adoption of energy efficient products due to the growing trend to use less carbon energy sources. This may be due to increasing environmental issues such as global warming combined with gasoline or exhaust emissions. Manufacturers prioritize recognition of various demand conditions while setting certain goals to achieve profitability and efficient use of capital resources. The current situation is pushing vendors to adapt and improve their unique value proposition to achieve a strong market presence.

Major suppliers are also introducing new cost reduction and operational efficiency measures through various initiatives such as maintaining direct material cost reduction operations, resizing the supply chain footprint, reducing material and logistics overhead and increased revenue and operating expense performance. Furthermore, few companies are also shifting their policy towards expansion and profitable growth to realize the full potential of market leadership.

Key Sellers

  • Deere & Company
  • Honda Motor Company
  • Husqvarna Group
  • KUBOTA Company
  • BAT products
  • Robert Bosch
  • STIGA Group
  • The Toro Company

Other Important Suppliers

  • AGCO Company
  • AL-KO Gardentech
  • ARIENS S.A.
  • Altoz
  • AS motor
  • Bobcat Company
  • Briggs & Stratton
  • Chervon Group
  • COBRA GARDEN
  • Einhell Germany AG
  • Emak SpA
  • Generac Power Systems
  • Gray Technology
  • Greenworks tools
  • IHI Shibaura Machinery Corporation
  • makita
  • Masport
  • Positec Group
  • Stanley Black & Decker
  • STIHL
  • SUMEC Corp.
  • The grasshopper society
  • textron inc.
  • Technology industries
  • MANUFACTURE OF WALKERS
  • YAMABIKO
  • ZHEJIANG TIANCHEN INTELLIGENCE & TECHNOLOGY CO., LTD.
  • Zucchetti Center Sistemi Spa

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