{"id":3845,"date":"2021-02-25T05:00:00","date_gmt":"2021-02-25T05:00:00","guid":{"rendered":"http:\/\/jwplayer.com\/press-releases\/jw-player-partners-with-pulsepoint-to-deliver-health-first-contextual-video-solution-for-healthcare-marketers\/"},"modified":"2021-02-25T05:00:00","modified_gmt":"2021-02-25T05:00:00","slug":"jw-player-partners-with-pulsepoint-to-deliver-health-first-contextual-video-solution-for-healthcare-marketers","status":"publish","type":"press-releases","link":"https:\/\/jwplayer.com\/press-releases\/jw-player-partners-with-pulsepoint-to-deliver-health-first-contextual-video-solution-for-healthcare-marketers\/","title":{"rendered":"JW Player Partners with PulsePoint to Deliver Health-First Contextual Video Solution for Healthcare Marketers"},"content":{"rendered":"<div>\n<p>NEW YORK and LONDON, Feb. 25, 2021 (GLOBE NEWSWIRE) &#8212;&nbsp;<a href=\"https:\/\/www.jwplayer.com\/\"><strong>JW Player<\/strong><\/a>, the video delivery and intelligence platform trusted by over half of the ComScore top 50 media properties, today announced a partnership with&nbsp;<strong><a href=\"https:\/\/pulsepoint.com\/\">PulsePoint<\/a>,&nbsp;<\/strong>a data insights company revolutionizing health decisions through real-time data, to integrate PulsePoint\u2019s health activation platform Life by PulsePoint\u2122 with JW Player\u2019s video inventory. The partnership enables brands and agencies to reach health audiences in real time as they watch relevant, brand-safe video content on the JW Player network, which has 500 million average daily video impressions across over 12,000 media sites.<\/p>\n<p>Life by PulsePoint\u2122 is the leading health first activation platform used by 90% of the top life science companies and their agency partners to reach and engage healthcare providers and direct-to-consumer audiences in real time. The platform offers contextual targeting in combination with other health and behavioral targeting capabilities, all in compliance with NAI code of conduct, DAA, IAB, GDPR and CCPA standards and HIPAA regulations. In partnership with JW Player, healthcare marketers using Life can target audiences based on the content of video inventory, in addition to the webpage they\u2019re hosted on, opening up inventory and enabling more accurate and relevant media placements.<\/p>\n<p>\u201cAs we approach a future without third-party cookies, healthcare marketers are radically rethinking their approach to reach their audiences,\u201d said Andrew Stark, Chief Revenue Officer at PulsePoint. \u201cOur proprietary data targeting solutions are the backbone for hundreds of healthcare brands seeking instant access to forecast, target and engage DTC and HCP audiences at scale. With PulsePoint\u2019s targeting capabilities and JW Player\u2019s vast inventory of videos and video intelligence, our agency and brand clients will be able to target their video media in real-time without the limitations of cookies.\u201d<\/p>\n<p>PulsePoint\u2019s health-specific contextual technology uses health-specific natural language processing to categorize health terminology down to the specificity and customization required in healthcare. With the integration with JW Player, PulsePoint can now categorize the audio track behind video health content, down to a very granular level, and can use this to target relevant video content to a specific health condition, treatment or OTC therapeutic area. This opens up inventory that would otherwise be lost, increasing scale without compromising specificity and brand safety.<\/p>\n<p>\u201cOur data shows us that consumers are watching more video than ever, and we know marketers are eager to serve their prospects relevant ads on those videos as we move toward a cookieless future,\u201d said Michael Schwalb, GM of Partnerships and Data at JW Player. \u201cPulsePoint is a peerless leader in contextual targeting for healthcare, and we\u2019re proud to partner with them to allow health brands to place relevant ads on our vast video inventory.\u201d<\/p>\n<p>The news follows a surge in adoption of JW Player\u2019s video platform during the pandemic. In the last year, JW Player gained over 850 new customers across a diverse range of industries, and entered new partnerships with&nbsp;<a href=\"https:\/\/www.comscore.com\/\"><strong>ComScore<\/strong><\/a>&nbsp;and&nbsp;<a href=\"https:\/\/www.oracle.com\/cx\/advertising\/\"><strong>Oracle Data Cloud<\/strong><\/a>&nbsp;to turbocharge their contextual ad targeting and video monetization capabilities, giving marketers an unprecedented ability to place relevant and brand-safe ads in real time.<\/p>\n<p><strong>About JW Player<\/strong><\/p>\n<p>JW Player pioneered video on the web over a decade ago and continues to innovate as the world\u2019s largest network-independent platform for video delivery and intelligence. Media companies including Fox, VICE, Insider Inc., and Univision, in addition to hundreds of thousands of creators of all types and sizes, rely on JW Player to deliver and monetize their content across all devices. JW Player\u2019s massive global footprint of over 2 billion unique devices creates a powerful data graph of unique consumer insights and generates billions of incremental video views. The company is headquartered in New York, with offices in London and Eindhoven, visit&nbsp;<a href=\"https:\/\/www.jwplayer.com\/\"><strong>http:\/\/www.jwplayer.com<\/strong><\/a>.<\/p>\n<p><strong>About PulsePoint<\/strong><\/p>\n<p>PulsePoint is a technology company using real time data to transform healthcare. Through machine learning and programmatic automation, we interpret the hard-to-read signals of the health journey to understand the connection points between relevance and engagement. We do this by unifying real-time Digital Determinants of Health\u2122, offline and clinical data to create a unique and precise view of health audiences that refines, improves and increases its view over time.<\/p>\n<p><strong>Media Contact:<\/strong><br \/>Fatimah Nouilati<br \/>Scratch Marketing + Media for JW Player<br \/><a href=\"mailto:fatimah@scratchmm.com\"><strong>fatimah@scratchmm.com<\/strong><\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>New contextual video partnership enables health marketers to reach audiences in real time as they watch relevant, brand-safe video content.<\/p>\n","protected":false},"featured_media":0,"template":"","class_list":["post-3845","press-releases","type-press-releases","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>JW Player Partners with PulsePoint to Deliver Health-First Contextual Video Solution for Healthcare Marketers - JW Player<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jwplayer.com\/press-releases\/jw-player-partners-with-pulsepoint-to-deliver-health-first-contextual-video-solution-for-healthcare-marketers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"JW Player Partners with PulsePoint to Deliver Health-First Contextual Video Solution for Healthcare Marketers - JW Player\" \/>\n<meta property=\"og:description\" content=\"New contextual video partnership enables health marketers to reach audiences in real time as they watch relevant, brand-safe video content.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jwplayer.com\/press-releases\/jw-player-partners-with-pulsepoint-to-deliver-health-first-contextual-video-solution-for-healthcare-marketers\/\" \/>\n<meta property=\"og:site_name\" content=\"JW Player\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/jwplayer.com\/press-releases\/jw-player-partners-with-pulsepoint-to-deliver-health-first-contextual-video-solution-for-healthcare-marketers\/\",\"url\":\"https:\/\/jwplayer.com\/press-releases\/jw-player-partners-with-pulsepoint-to-deliver-health-first-contextual-video-solution-for-healthcare-marketers\/\",\"name\":\"JW Player Partners with PulsePoint to Deliver Health-First Contextual Video Solution for Healthcare Marketers - JW Player\",\"isPartOf\":{\"@id\":\"https:\/\/jwplayer.com\/#website\"},\"datePublished\":\"2021-02-25T05:00:00+00:00\",\"dateModified\":\"2021-02-25T05:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/jwplayer.com\/press-releases\/jw-player-partners-with-pulsepoint-to-deliver-health-first-contextual-video-solution-for-healthcare-marketers\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/jwplayer.com\/press-releases\/jw-player-partners-with-pulsepoint-to-deliver-health-first-contextual-video-solution-for-healthcare-marketers\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/jwplayer.com\/press-releases\/jw-player-partners-with-pulsepoint-to-deliver-health-first-contextual-video-solution-for-healthcare-marketers\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/jwplayer.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Press Releases\",\"item\":\"https:\/\/jwplayer.com\/press-releases\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"JW Player Partners with PulsePoint to Deliver Health-First Contextual Video Solution for Healthcare Marketers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/jwplayer.com\/#website\",\"url\":\"https:\/\/jwplayer.com\/\",\"name\":\"JW Player\",\"description\":\"End-to-End Solution for Streaming &amp; 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