{"id":2933,"date":"2016-03-28T04:00:00","date_gmt":"2016-03-28T04:00:00","guid":{"rendered":"http:\/\/jwplayer.com\/new-jwplayer-real-time-analyticsamputm_campaignuser_research_processamputm_mediumsocial\/"},"modified":"2024-10-14T05:25:35","modified_gmt":"2024-10-14T09:25:35","slug":"new-jwplayer-real-time-analyticsamputm_campaignuser_research_processamputm_mediumsocial","status":"publish","type":"post","link":"https:\/\/jwplayer.com\/blog\/new-jwplayer-real-time-analyticsamputm_campaignuser_research_processamputm_mediumsocial\/","title":{"rendered":"Grow Your Audience With Our New JW Player Real-Time Analytics"},"content":{"rendered":"
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In the new JW Player Analytics Dashboard, we\u2019ve changed the way we analyze data in an effort to empower you with the information you need to grow.<\/p>\n

FEATURE SPOTLIGHT:\u00a0 Your New \u2018Right Now\u2019 view<\/h2>\n

In the fast-paced (and short-attention-span!) publishing world, we know that you are always searching for a quick and easy way to check what\u2019s going on \u201cright now\u201d with your content campaigns. How many times have you realized a video was trending after<\/em> the moment passed and your audience moved on? Static dashboard tools with stale data can\u2019t solve for this use-case.<\/p>\n

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With our new \u2018Right Now\u2019 view, we make it easy for users to monitor the current health of their content.<\/p>\n

Currently, this feature is available only to customers with an Ads or Enterprise edition license.\u00a0 To discuss getting set up please contact us<\/a>.<\/p>\n

FEATURE SPOTLIGHT: Video Engagement<\/h2>\n

In addition to helping find new viewers, we also want to help you improve the engagement of your existing viewers.<\/p>\n

Now, you can quickly identify the exact friction points in your content that are causing churn in viewer engagement.<\/p>\n

If we take an example piece of content, such as a popular music video, we can expect viewer engagement to decrease slowly over time, such as in the below screenshot.<\/p>\n

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Viewers slowly decrease as the video plays, consistent with average viewer behavior across the JW Network of connected players.<\/p>\n

But, now, let\u2019s look at how this content actually performed using JW Player Analytics:<\/p>\n

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This time, there\u2019s a sharp dropoff. \u00a0Something about this content made people leave at a much higher rate between the 30 and 45 second mark.\u00a0 Was there an ad break?\u00a0 Was there an offensive character?\u00a0 By zeroing in on the precise moments of your content that affect your viewer engagement, JW Player Analytics can help you tune your content effectively to keep your viewers engaged.<\/p>\n

FAQ\/Some questions you might have:<\/h2>\n

How do I set up Analytics?<\/h3>\n

If you use JW Player to host and stream your content, the work required to set up analytics should already be done for you.\u00a0 If you\u2019re not hosting with JW Player, you can still use the new Analytics by registering your external content URLs, and updating your embeds with a media id.\u00a0 For more information on how to register external URLs and obtain a JW Player media id, please click here.<\/p>\n

Why the changes?<\/h3>\n

Our goal with the Analytics Dashboard is to provide actionable information that empowers you to make revenue driving decisions.\u00a0 We\u2019ve moved away from nightly batch data jobs and into near real-time streaming.\u00a0 We\u2019ve stopped trying to infer distinct media when media id should be explicitly set.<\/p>\n

How does it work?<\/h3>\n

We\u2019ve leveraged open source projects (eg: kafka, storm, redis) and built our own proprietary processing software.\u00a0 We\u2019ve done a lot of behind the scenes work to make these systems scalable, redundant, and reliable (currently processing over 3 million messages per minute on average).\u00a0 The analytics data is updated constantly throughout the day, with the average event taking under 10 seconds to reach your dashboard.\u00a0 The \u2018Right Now\u2019 Feature focuses on the most recent snapshot of data (the last 60 seconds) to paint a picture of your current audience.<\/p>\n

What\u2019s reported in the new Dashboard?<\/h3>\n