{"id":2858,"date":"2017-10-10T04:00:00","date_gmt":"2017-10-10T04:00:00","guid":{"rendered":"http:\/\/jwplayer.com\/why-upgrade-to-jw8amputm_mediumblogamputm_campaignblg_state-jw-player_20180118\/"},"modified":"2023-02-06T14:25:34","modified_gmt":"2023-02-06T19:25:34","slug":"why-upgrade-to-jw8amputm_mediumblogamputm_campaignblg_state-jw-player_20180118","status":"publish","type":"post","link":"https:\/\/jwplayer.com\/blog\/why-upgrade-to-jw8amputm_mediumblogamputm_campaignblg_state-jw-player_20180118\/","title":{"rendered":"Why Upgrade to JW8?"},"content":{"rendered":"<div>\n<p><strong><em>Stay ahead of browser updates with our newest video player, JW8<\/em><\/strong> <\/p>\n<p>\u00a0<\/p>\n<p class=\" block-img\"><img decoding=\"async\" src=\"https:\/\/f.hubspotusercontent30.net\/hubfs\/20577834\/Imported_Blog_Media\/MWM0ODk4MjYtNTZjMC00ODM2LThlMzYtMGYyZjI4ZGViNjBl_shutterstock_515547769-1024x768-1.jpg\" alt=\"\"><\/p>\n<p>Browser updates occur once a month. If you\u2019re using an outdated video player, your audience may run into errors the next time you try to launch content on browsers like Chrome and Safari. What this can mean for you is lost impressions, and as you head into the final financial quarter of the year, why put your advertising revenue at risk? <\/p>\n<p>At JW Player, we obsess over being at the forefront of new video technology, so you can focus on creating great content and running your business. Our new release\u2014<a href=\"https:\/\/www.jwplayer.com\/blog\/jw-player-8-speed\/\">JW8<\/a>\u2014ensures that your player stays fast, lightweight, and responsive. That\u2019s because we\u2019ve fixed bugs, addressed browser updates, and improved user experience to create what our CEO Dave Otten calls <a href=\"https:\/\/www.jwplayer.com\/company\/news-room\/jw-player-introduces-next-generation-video-jw8\/\">\u201cthe next generation solution of digital video.\u201d<\/a> <\/p>\n<p>Your video website will load 30% faster on average. We\u2019ve taken care of all the technical details&#8212;you get the world\u2019s fastest video player at no additional cost. With greater speed and functionality, you can retain more viewers and maximize your monetization.<\/p>\n<p>JW8 is available for testing in your development\/sandbox environment before you officially roll out the player on your digital properties.<\/p>\n<p>End Q4 strong! Update to JW8, and make sure your player continues to support your viewership and ad strategy.<\/p>\n<p>\u00a0<\/p>\n<p><a href=\"https:\/\/www.jwplayer.com\/contact-us\/?utm_source=JWPlayer&#038;utm_medium=blog&#038;utm_campaign=BLG_JW-London-Insights_20171010\">Contact Us<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Stay ahead of browser updates with our newest video player, JW8 \u00a0 Browser updates occur once a month. If you\u2019re using an outdated video player, your audience may run into errors the next time you try to launch content on browsers like Chrome and Safari. What this can mean for you is lost impressions, and [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2858","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Upgrade to JW8? - JW Player<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jwplayer.com\/blog\/why-upgrade-to-jw8amputm_mediumblogamputm_campaignblg_state-jw-player_20180118\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Upgrade to JW8? - JW Player\" \/>\n<meta property=\"og:description\" content=\"Stay ahead of browser updates with our newest video player, JW8 \u00a0 Browser updates occur once a month. 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