{"id":2830,"date":"2017-11-30T05:00:00","date_gmt":"2017-11-30T05:00:00","guid":{"rendered":"http:\/\/jwplayer.com\/infographic-evolution-video-advertising\/"},"modified":"2023-02-06T14:25:30","modified_gmt":"2023-02-06T19:25:30","slug":"infographic-evolution-video-advertising","status":"publish","type":"post","link":"https:\/\/jwplayer.com\/blog\/infographic-evolution-video-advertising\/","title":{"rendered":"Infographic: The Evolution of Video Advertising"},"content":{"rendered":"
\n

Where we\u2019ve been and where we\u2019re going<\/em><\/strong><\/p>\n

\"\"<\/p>\n

In the past decade, video advertising has changed a lot. We’ve come a long way from a simpler time when a TV spot could double as a pre-roll placement. Today, publishers are facing questions like: Are your ads click-to-play? Do they reach real humans or just bots? Are they meeting industry standards? <\/p>\n

We created this<\/a> infographic to track key milestones, future challenges, and what you can do to make the most of the video advertising world. It\u2019s complicated out there\u2014we\u2019re here to help!<\/p>\n

\u00a0<\/p>\n

\"\"<\/p>\n

Click to enlarge or to download the infographic<\/p>\n

\u00a0<\/p>\n

TIMELINE:<\/p>\n

Mid-2000s: The Rise of Video Advertising<\/strong><\/p>\n

Early video ads enter the market like TV spots: Publishers receive the creative directly and host it as pre-roll with little to no tracking.<\/p>\n

2008: The Arrival of VAST<\/strong><\/p>\n

As the first standard for video advertising, this groundbreaking development from IAB ensures greater consistency across all platforms.<\/p>\n

2009: VPAID Enters the Market<\/strong><\/p>\n

The VPAID ad standard makes interactive ads possible, but misuses in tracking increase ad latency.<\/p>\n

2010: In-Banner Video Ads Grow in Popularity<\/strong><\/p>\n

Display ads can now host in-banner videos. Scalable, but not a great user experience.<\/p>\n

2013: Autostart Video Launches on Facebook<\/strong><\/p>\n

Initially popular, autoplay proves to be disruptive, with publishers like Facebook<\/a>, Google<\/a>, and Apple<\/a> opting for captioned or sound-off autoplays.<\/p>\n

2015-Present: The Fight Against Fraud<\/strong><\/p>\n

A lack of transparency due to fraudulent ad data escalates, leading to present-day, anti-counterfeit tools like Ads.txt.<\/p>\n

2017: Click-to-Play & Viewability<\/strong><\/p>\n

Intent to watch and strategically visible placements for players are key to improving user experience\u2014as well as the bottom line.<\/p>\n

\u00a0<\/p>\n

Ready to make your videos profitable? Schedule time to talk with one of our video experts.<\/em><\/p>\n

Contact Us<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Where we\u2019ve been and where we\u2019re going In the past decade, video advertising has changed a lot. We’ve come a long way from a simpler time when a TV spot could double as a pre-roll placement. Today, publishers are facing questions like: Are your ads click-to-play? Do they reach real humans or just bots? Are […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2830","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nInfographic: The Evolution of Video Advertising - JW Player<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jwplayer.com\/blog\/infographic-evolution-video-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Infographic: The Evolution of Video Advertising - JW Player\" \/>\n<meta property=\"og:description\" content=\"Where we\u2019ve been and where we\u2019re going In the past decade, video advertising has changed a lot. 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