{"id":2821,"date":"2017-12-13T05:00:00","date_gmt":"2017-12-13T05:00:00","guid":{"rendered":"http:\/\/jwplayer.com\/what-is-video-playamputm_mediumblogamputm_campaignblg_what-is-time-watched_201870315\/"},"modified":"2023-02-06T14:25:28","modified_gmt":"2023-02-06T19:25:28","slug":"what-is-video-playamputm_mediumblogamputm_campaignblg_what-is-time-watched_201870315","status":"publish","type":"post","link":"https:\/\/jwplayer.com\/blog\/what-is-video-playamputm_mediumblogamputm_campaignblg_what-is-time-watched_201870315\/","title":{"rendered":"Not All Video Plays Are Created Equal"},"content":{"rendered":"<div>\n<p><strong>Part 1 of 5 from JW Player&#8217;s \u201cAnatomy of a Video\u201d Series<\/strong><\/p>\n<p class=\" block-img\"><img decoding=\"async\" src=\"https:\/\/f.hubspotusercontent30.net\/hubfs\/20577834\/Imported_Blog_Media\/ZWY1YWU3YmUtZmQ2MC00MDQ4LWFlODItMDIwYTczZWJiMDZm_definition-play-3.jpg\" alt=\"\"><\/p>\n<p>There\u2019s a common misconception in the world of video: Most people think a video play is just a video play. Click a button and the content begins. <\/p>\n<p>But there\u2019s much more to it. <\/p>\n<p>The definition of a play depends on who you\u2019re asking and what you\u2019re measuring. Here at JW Player, we believe that not all plays are created equal, and it\u2019s important to understand what these differences are. Knowing how to evaluate the quality of a play is key to increasing views and engagement. <\/p>\n<p>\u00a0<\/p>\n<p>The definition of a play is tricky. A play might be:<\/p>\n<p>\u00a0<\/p>\n<p>The moment when the embedded player receives the request to play<\/p>\n<p>If load times are too long and the viewer bounces from the site, was there a play?<\/p>\n<p>\u00a0<\/p>\n<p>The three seconds after a pre-roll completes<\/p>\n<p>If the pre-roll doesn\u2019t work or the video doesn\u2019t run past the three seconds after the ad, did the play count?<\/p>\n<p>\u00a0<\/p>\n<p>The first frame of a piece of content<\/p>\n<p>If a loss of bandwidth interrupts the video, did the play occur?<\/p>\n<p>\u00a0<\/p>\n<p>The autoplay<\/p>\n<p>If viewers did not intend to watch and aren\u2019t paying attention to content, is it fair to call it a play?<\/p>\n<p>\u00a0<\/p>\n<p>Now that we\u2019ve covered different \u2018play\u2019 definitions, here\u2019s how we approach them: At JW Player, we\u2019re focused on the quality of plays, not just the quantity. While none of these definitions above are 100% right or wrong, they can make things confusing. We\u2019ve created a way to make sense of the data.<\/p>\n<p>\u00a0<\/p>\n<p>Our powerful Segmentation tool aggregates plays across your network, allowing you to slice and dice your data. By grouping plays by location, player, and tags, you can monitor all your &#8220;plays\u201d and grow the ones that matter most to you.\u00a0You can analyze 16 different video metrics, such as completes, time watched, and ad impressions&#8212;things that are not usually provided by other video companies or in an overall analytics view.<\/p>\n<p>\u00a0<\/p>\n<p>When it comes to building a sustainable video business, the quality of your plays is vital. A publisher might see 1,000 plays for a video. But only 300 of them actually engaged a user or resulted in a viewer completing the video. It\u2019s wise to question how well the plays did rather than assume that all 1,000 plays performed to their fullest.<\/p>\n<p>\u00a0<\/p>\n<p>With our Segmentation tool, you can use these insights to dive deeper into how your plays are enhancing Quality of Experience (QOE), which includes factors like whether users are likely to stay on the site, watch another video, or come back again. You can go beyond the surface and make strategic decisions based on your understanding of what kind of content viewers are most engaged with, which devices they\u2019re coming from, and how advertising is performing in different areas.<\/p>\n<p>\u00a0<\/p>\n<p>In short, you can figure out which plays are actually working for you\u2014and feature more of these videos to boost CPMs. Advertisers pay more for content that\u2019s widely viewed.<\/p>\n<p>\u00a0<\/p>\n<p>So the next time you start a video, remember one of our JW Player \u201cprinciples.\u201d<\/p>\n<pre>\"We hold these truths to be self-evident: that not all video plays are created equal, that they are endowed by their Publisher with certain measurable metrics, that among those are completion rate, engagement, and the pursuit of (viewer) happiness. \"\u00a0\u00a0<\/pre>\n<p>\u00a0<\/p>\n<p><em>Let our Segmentation tool boost your plays! Schedule time to talk with one of our video experts.<\/em><\/p>\n<p>\u00a0<\/p>\n<p><a href=\"https:\/\/www.jwplayer.com\/contact-us\/?utm_source=JWPlayer&amp;utm_medium=blog&amp;utm_campaign=BLG_Not-All-Plays-Are-Created-Equal_20171213\">Contact Us<\/a><\/p>\n<p>\u00a0<\/p>\n<p><strong>The &#8220;Anatomy of a Video&#8221; Series explores key measures of a video\u2019s life cycle: embed, ad impression, play, complete, and time watched. Together, they provide a comprehensive picture of how and why viewers engage.<\/strong><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Part 1 of 5 from JW Player&#8217;s \u201cAnatomy of a Video\u201d Series There\u2019s a common misconception in the world of video: Most people think a video play is just a video play. Click a button and the content begins. But there\u2019s much more to it. The definition of a play depends on who you\u2019re asking [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2821","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Not All Video Plays Are Created Equal - JW Player<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jwplayer.com\/blog\/what-is-video-playamputm_mediumblogamputm_campaignblg_what-is-time-watched_201870315\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Not All Video Plays Are Created Equal - JW Player\" \/>\n<meta property=\"og:description\" content=\"Part 1 of 5 from JW Player&#8217;s \u201cAnatomy of a Video\u201d Series There\u2019s a common misconception in the world of video: Most people think a video play is just a video play. 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