{"id":2758,"date":"2018-03-22T04:00:00","date_gmt":"2018-03-22T04:00:00","guid":{"rendered":"http:\/\/jwplayer.com\/jw-recommendations-2-0amputm_mediumblogamputm_campaignblg_jwrecommendations-captivate-your-audience-video_20180404\/"},"modified":"2023-02-06T14:24:56","modified_gmt":"2023-02-06T19:24:56","slug":"jw-recommendations-2-0amputm_mediumblogamputm_campaignblg_jwrecommendations-captivate-your-audience-video_20180404","status":"publish","type":"post","link":"https:\/\/jwplayer.com\/blog\/jw-recommendations-2-0amputm_mediumblogamputm_campaignblg_jwrecommendations-captivate-your-audience-video_20180404\/","title":{"rendered":"JW Recommendations: Anticipating Your Audience\u2019s Content and Viewing Needs"},"content":{"rendered":"<div>\n<p><strong><em>Updates that empower\u00a0publishers to directly enhance engagement with the video experiences viewers want, curated at scale<\/em><\/strong><\/p>\n<p class=\" block-img\"><img decoding=\"async\" src=\"https:\/\/f.hubspotusercontent30.net\/hubfs\/20577834\/Imported_Blog_Media\/9467f350096d42281cf9f9c83592babe71d8b2e2_1803_jw_1094-recs-lo2-blog-3.jpg\" alt=\"\"><\/p>\n<p>Online video continues its explosive growth, and publishers are well positioned to capitalize on increasing viewership. However, they are often limited by the fragmentation of, and competition for, viewer attention in this new landscape. <\/p>\n<p>JW Recommendations is an automated solution that surfaces contextually relevant content from a publisher\u2019s library to its audiences, at scale. Recommendations curates content in real-time and presents stunning experiences that entice viewers to watch more all while providing publishers with complete control. In a two-part blog series, we will cover all the important information about today\u2019s release of the latest JW Recommendations. This updated tool gives publishers what they need to anticipate and deliver the experiences that their viewers desire\u2014deepening audience engagement.<\/p>\n<h2>Intelligent recommendations, delivered at scale<\/h2>\n<p class=\" block-img\"><img decoding=\"async\" src=\"https:\/\/f.hubspotusercontent30.net\/hubfs\/20577834\/Imported_Blog_Media\/1c89dc001bab0b7b7d42fa9bdd3776856b4b54cc_cute-animals--3.png\" alt=\"\"><\/p>\n<p>Intelligent Recommendations in action: Recommending additional \u2018cute animal\u2019 content based on the original video \u2018Lost Lion Cub Keeps Crying for Mom\u2019<\/p>\n<p>\u00a0<\/p>\n<p>Surfacing relationships between video assets can be a highly manual and time-consuming activity for video content teams. Today\u2019s release addresses this issue by introducing advanced machine learning technologies that enable the JW Recommendations engine to uncover deep content relationships within a publisher\u2019s library of video assets than what was possible before. <\/p>\n<p>And this understanding means a larger quantity of relevant recommendations to viewers. Using semantic similarity techniques, for example, Recommendations understands that a video tagged with \u201cCaptain America\u201d is related to many other concepts, including \u2018superhero,\u2019 \u2018Avengers,\u2019 \u2018Marvel,\u2019 and \u2018Disney.\u2019 This approach increases both viewer engagement, and the number of recommendations presented\u2014at scale. <\/p>\n<p>And the results are clear: Test campaign results show clickthrough increases up to 13% since semantic similarity has been implemented into JW Recommendations. <\/p>\n<h2>Tools for Control: Crafting tailored experiences for audiences<\/h2>\n<p class=\" block-img\"><img decoding=\"async\" src=\"https:\/\/f.hubspotusercontent30.net\/hubfs\/20577834\/Imported_Blog_Media\/bcbd974931bde8066bcbbe66a11e1cff2103dcd1_filter-by-tagh-3.png\" alt=\"\"><\/p>\n<p>Effortlessly include and exclude content by using our tag-based system<\/p>\n<p>\u00a0<\/p>\n<p>Publishers have a new arsenal of tools aimed at better accommodating the output of our Recommendations engine to publisher needs, resulting in more targeted engagement. Recommendations\u2019 \u2018Filter by Tag\u2019 now includes Exclusion Rules, which allow the exclusion of videos that are not relevant or appropriate to viewers. By simply typing in one or more content tags, publishers can craft a very specific experience for audiences.<\/p>\n<p>\u00a0<\/p>\n<p class=\" block-img\"><img decoding=\"async\" src=\"https:\/\/f.hubspotusercontent30.net\/hubfs\/20577834\/Imported_Blog_Media\/a9a4f1f3759af06667dfd39566ba6c750b152bbe_picture1-3.png\" alt=\"\"><\/p>\n<p>Use URL Tag Filtering to modify feeds for advanced use cases<\/p>\n<p>\u00a0<\/p>\n<p>Similarly, JW Recommendations now supports \u2018URL Tag Filtering,\u2019 providing advanced users the same control and granularity that dashboard users have in including and excluding content by simply modifying the Recommendations feed URL. One of the key new features of URL Tag Filtering is the ability to include and exclude content by the \u2018Publish Date.\u2019 This is valuable for publishers who lack evergreen content and want to prioritize viewership of new videos.<\/p>\n<p>These advanced tools mean that Recommendations can be easily fine-tuned by publishers for all use cases and experiences inside or outside the video player. <\/p>\n<h2>And this is just the beginning <\/h2>\n<p>In our <a href=\"https:\/\/www.jwplayer.com\/blog\/jw-recommendations-captivate-your-audiences-with-video\/?utm_source=JW%20Player&amp;utm_medium=Blog&amp;utm_campaign=BLG_JWRecommendations-Anticipating-Audience-Content-Viewing_20180322\">next blog post,<\/a> which will be published on April 4, we will cover new presentation capabilities that will help create great audience experiences.<\/p>\n<p>To get an interactive view of how our improvements to JW Recommendations can further power your revenue goals, register for our <a href=\"https:\/\/www.jwplayer.com\/webinars\/control-your-content\/?utm_source=JW%20Player&amp;utm_medium=blog&amp;utm_campaign=BLG_JW-Recommendations-Anticipating-Your-Audiences-Content-Viewing-Needs_20180322\">March 29th webinar<\/a> or schedule time to speak with a video expert.<\/p>\n<p>\u00a0<\/p>\n<p><a href=\"https:\/\/www.jwplayer.com\/contact-us\/?utm_source=JW%20Player&amp;utm_medium=blog&amp;utm_campaign=BLG_what-is-time-watched_201870315\">Contact Us<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Updates that empower\u00a0publishers to directly enhance engagement with the video experiences viewers want, curated at scale Online video continues its explosive growth, and publishers are well positioned to capitalize on increasing viewership. However, they are often limited by the fragmentation of, and competition for, viewer attention in this new landscape. JW Recommendations is an automated [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2758","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>JW Recommendations: Anticipating Your Audience\u2019s Content and Viewing Needs - JW Player<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jwplayer.com\/blog\/jw-recommendations-2-0amputm_mediumblogamputm_campaignblg_jwrecommendations-captivate-your-audience-video_20180404\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"JW Recommendations: Anticipating Your Audience\u2019s Content and Viewing Needs - JW Player\" \/>\n<meta property=\"og:description\" content=\"Updates that empower\u00a0publishers to directly enhance engagement with the video experiences viewers want, curated at scale Online video continues its explosive growth, and publishers are well positioned to capitalize on increasing viewership. However, they are often limited by the fragmentation of, and competition for, viewer attention in this new landscape. 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