From Low Ad Fill to High Engagement: Dynamic Strategy Rules in Action

Empty ad spaces, unrelated ads, poor viewer experience. These are all common challenges in today's video content industry. With Dynamic Strategy Rules, you can transform those challenges into opportunities.

Dynamic Strategy Rules is a user-friendly dashboard that allows you to improve your content delivery and advertising strategies, ultimately creating a more engaging and rewarding experience for your viewers.

Read along to learn more about the five key use cases of Dynamic Strategy Rules and how they can revolutionize your monetization strategy.

1. Maximize the Value of Unfilled Inventory

Unfilled ad spaces are a common challenge that can lead to missed income opportunities.

Dynamic Strategy Rules offer a solution by automatically adapting to these situations. If a pre-roll ad fails to load, the system can activate alternative strategies. These could include enticing “click-to-play” teasers that encourage viewers to explore further, or displaying different ad formats like banners that will fill the space.

The feature goes beyond simply filling empty spaces. It can display “Keep Watching” overlays with interactive buttons during pre-roll segments to keep viewers engaged. If an ad spot consistently goes unfilled, the system can seamlessly switch to other relevant content for a continuous experience. Finally, the system can even display email signup widgets or social promotions, helping convert viewers into future subscribers or leads.

By dynamically adapting to these challenges, Dynamic Strategy Rules transform empty ad spaces into valuable opportunities. This not only leads to potential revenue generation but also creates a more positive overall experience for viewers by keeping them engaged with your content.

2. Create Context or Cohort-Specific Advertising Experiences

Traditional advertising often takes a broad approach, targeting a wide audience with generic messages. Dynamic Strategy Rules can tailor ad experiences to specific groups by analyzing real-time data on viewer context and demographics.

For example, a viewer browsing from a snowy region sees winter gear ads, while someone on a sunny coastline receives promotions for beachwear. Targeting by device type is another option – mobile users might experience different ad formats compared to desktop viewers. Dynamic Strategy Rules even consider traffic sources. Paid advertising campaigns can trigger specific ad experiences for those viewers, while organic traffic might see a different approach.

What’s more, the system can even detect ad blockers and activate alternative content delivery methods, such as banner ads or subscription modules, making sure that messages reach the intended audience even if traditional ad formats are blocked.

Utilizing a data-driven approach delivers relevant advertisements for users, leading to a more enjoyable streaming experience and greater interaction with the promoted products or services. 

3. Create Media-Specific Content or Advertising Experiences

Dynamic Strategy Rules offers media flexibility, allowing you to adapt content and advertising experiences to perfectly match the type of media being consumed.

The ideal ad placement for a short news article could be a simple banner ad. However, for a longer video, Dynamic Strategy Rules can strategically insert mid-roll ads at peak points to maximize viewer retention and ad engagement. Therefore, viewers aren’t bombarded with ads when they start viewing, causing them to abandon the content altogether.

Moreover, you can create different viewer experiences for various content types. Editorial content might benefit from a more subtle ad integration, while sponsored content can have a more customized look and feel. By aligning content and advertising experiences with the specific media format, Dynamic Strategy Rules aims to improve viewer satisfaction and lead to better ad performance.

4. Create Context or Cohort Specific Content Experiences

Today’s audiences respond better to personalized experiences, and Dynamic Strategy Rules empowers you to deliver them through your content.

Dynamic Strategy Rules leverages visit data to understand how viewers arrived at your site and their user status. Based on these details, you can display introductory content for new visitors while returning users see the latest updates. Even anonymous visitors can be presented with content relevant to their initial browsing behavior.

Aside from displaying different content, you can pin and promote specific media within designated slots, allowing high-performing and relevant content to get prime visibility. Plus, you can deliver curated playlists using parameters such as logged-in users, loyal visitors, or audience interests.

Through detailed targeting and personalization, Dynamic Strategy Rules provides content that resonates with the users, leading to a more satisfying and engaging experience.

5. Optimize Viewer Experience Across Multiple Placements On Page

Dynamic Strategy Rules uses data to optimize viewer experience across multiple placements on a page. You can analyze user interaction and engagement metrics within individual ad slots and across the entire page.

If a video ad in the most prominent spot exhibits high viewer engagement, Dynamic Strategy Rules will manage the video placements. Through the Dynamic Strategy Rules dashboard, you can switch placements and content to best suit your video strategy.

Dynamic Strategy Rules also adapts based on ad fill success. If the Hero placement successfully fills with an ad, the system can serve a display ad in a secondary placement like a mid-article slot. This way you won’t miss out on potential revenue opportunities while still prioritizing a positive viewer experience.  

Final Thoughts

Lost ad revenue and generic experiences can drag down viewer engagement and reduce your ability to maximize revenue opportunities. Dynamic Strategy Rules offer a data-driven solution helping you overcome these roadblocks.

Ready to make use of the full potential of your content delivery and advertising strategies? 

Contact our sales team today to learn more!