JW Player customers enabled for streaming of free movies, TV shows, music videos, artist interviews and paid original video content in traditional TV format.
NEW YORK – August 21, 2014 – JW Player, a leader in online and mobile video, today announced that customers Baeblemusic, SnagFilms, and RiffTrax are using JW Player with Chromecast integration for their video player deployments, enabling users to interact with their content through their television sets.
Baeblemusic, a leading music video destination, is using JW Player’s Google Chromecast integration to enable its users to cast high quality music videos and exclusive musician interviews from artists such as Mumford and Sons, Edward Sharpe and the Magnetic Zeros, OK GO, and many others. The company has taken advantage of the platform’s customization capabilities; videos are accompanied by pre-roll and post-roll VAST compliant video advertising and the Baeble logo, extending monetization across multiple platforms and enhancing brand image.
“We’ve always built our video library with the idea that it was going to appear on the large screen. JW Player’s implementation of Chromecast allows us to leap ahead of our competitors’ video offerings and provide the most compelling experience for our audience,” said Baeblemusic CEO David Moffly.
SnagFilms, a premier, ad-supported, social video-viewing platform, is now giving users the ability to cast free streaming movies and TV shows with JW Player, including documentaries, independent films, drama, action, cult classics, kids programming, original content, and more. Sample movie titles include “Brooklyn Rules” starring Alec Baldwin, “Motherhood” with Uma Thurman, and “Inseparable” starring Kevin Spacey. Users can select resolutions up to 1080p for a high quality widescreen TV experience.
“Anyone who does long form video has to give its audience an easy way to view content on the large screen,” said Manik Bambha, CTO, SnagFilms. “For us, the improved visual experience our users see on the big screen plays an important role in growing our audience base and keeping them engaged. That’s why all of our 5000+ videos are now Chromecast compatible!”
RiffTrax.com is a site featuring funny commentaries by the former cast of Mystery Science Theater 3000. RiffTrax users can now cast short programming previews and purchase full length feature films and TV shows featuring their iconic commentaries, to the big screen using JW Player’s Chromecast integration. “JW Player’s Chromecast integration is huge for our business, as it opens up a whole world of lean-back experience for our customers who want to watch hilarious RiffTrax commentaries on their TVs – not their computers,” said Erik Peterson, Art Director and Lead Web Engineer at RiffTrax.
These rollouts follow the commercial launch of Chromecast support, which enables users to cast video onto a Chromecast connected TV and then turn their computer into a remote control, eliminating traditional backend connectivity methods such as VGA/HDMI/RCA cables. JW Player is the only standalone web video player on the market offering Chromecast streaming that is fully integrated with standards-based VAST video advertising, as well as the ability to customize the look and feel of the branded video player in the primary screen, which cannot be done on the default version of Chromecast.
JW Player with Chromecast integration enables the company to further support its content publishers in order to deliver a wider audience across new devices, help them reach more engaged visitors, and increase revenue for their sites. The rapid adoption of support for casting videos to TV shown by Baeblemusic, SnagFilms, RiffTrax, and others shows the value video content consumers place on the traditional TV viewing experience. With the Chromecast integration, JW Player is helping clients deliver this value to their end users.