Highlights, data, and fun facts from 2017
As the New Year begins, we’ve put together a snapshot of what JW Player has been up to in the last 12 months. 2017 was a huge year for our company as we sped up our growth, expanded into new markets around the world, developed 36+ new features, and brought video to more screens than ever.
The industry’s moving rapidly—and we’re in the fast lane. Here are highlights from our year in video.
AT A GLANCE
Based on all-network data, January-December 2017
168 Billion
Total number of plays
5,300
Total number of plays per second on average
32 Billion
Total number of ad impressions
489 Million
Total hours of time watched
51
Number of hours a commercial plane takes to fly around the world.
The plane would make 9.6 million trips in the total time that viewers watched JW Player videos.
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PLAYER & PLATFORM
Our lightweight player and customizable platform worked harder, better, faster, and stronger in 2017.
5.5 Billion
Number of seconds of video transcoded
2.2 Million
Number of dashboard sessions
4.8 Million
Number of videos uploaded to JW Platform
5 minutes, 54 seconds
Average length of a video uploaded to JW Platform
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JW8 UPDATE
In 2017, we debuted the world’s fastest HTML5 player, JW8.
22%
Percentage of customers who adopted JW8 within the first 3 months
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RECOMMENDATIONS ENGINE
JW Player is much more than a player. Our video intelligence produced a huge number of incremental plays and monetization opportunities in 2017.
2.1 Billion
Number of plays from Recommendations
532 Million
Number of ads delivered via Recommendations
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MOBILE
With 53% of mobile users abandoning sites that don’t load within three seconds, we’re invested in supporting a strong mobile experience.
41%
Percentage of plays on mobile devices across all networks in December 2017
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FLASH DEPRECATION
2017 saw a continued decline in Flash, and our data is in line with what’s happening throughout the industry.
7.23%
Percentage of plays in Flash by end of Q1, JW Platform
2.08%
Percentage of plays in Flash by end of Q4, JW Platform
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OUR CUSTOMERS
In 2017, we served publishers in every country in the world. They come from all industries and push the boundaries of success. Our publishers have:
Been honored by the United Nations
Produced a live event every 18 minutes on average somewhere in the world
Used video to promote conservations of Unesco World Heritage Sites
Created the first, live surf cam
Worked with Derek Jeter to tell first-person athlete stories
Promoted healthier eating by bringing calorie counts to restaurant menus
And much more . . .
Ready to join this thriving global JW community? 2018 promises to be our biggest year yet, and we invite you to be a part of it.
Schedule time to talk with one of our video experts about becoming a video-first publisher: