Monthly update on the latest product improvements and offerings
We are excited to announce that JW Player’s May 2018 product releases are now generally available. These latest releases enable our customers to:
Enhance viewer experience through video intelligence
Improve monetization with playlist and ad performance insights
Ensure GDPR compliance
Enhance viewer experience through video intelligence: Enhancements to our adaptive streaming offering enable you to eliminate tradeoffs between startup quality and speed, as our player will default to the highest quality available. Read more on our blog post on improving ad startup quality.
Improve monetization with playlist and ad performance insights: Our Recommendations and Playlist performance labs feature helps you to quantify the impact of Recommendations on viewer engagement and monetization. Additionally, our ad errors labs feature isolates the root causes of ad errors — improving fill rates and monetization.
Ensure GDPR compliance:With GDPR regulations around data privacy taking effect on May 25, JW Player is taking steps to ensure that publishers are prepared. Specifically, we are honoring the “Do Not Track” setting for all EU customers and viewers wherever they go, and enabling publishers to request data on behalf of users (surfaced via Client IDs).
To dive deeper into our May 2018 product launch, please watch our client webinar. Additionally, you can visit our release notes to get more detailed information on any of the enhancements.
To learn more about how JW Player can support your video business, schedule time to talk with a video expert.